Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000167 | DoorDash | $30.37 | $9.11 | $21.26 | 2026-03-15 18:41:45 |
| TXN-01000396 | DoorDash | $17.84 | $5.35 | $12.49 | 2026-03-15 18:40:06 |
| TXN-01001568 | Toast | $15.70 | $0.41 | $15.29 | 2026-03-15 18:37:37 |
| TXN-01002516 | Clover | $31.79 | $0.76 | $31.03 | 2026-03-15 18:35:00 |
| TXN-01002058 | Square | $14.09 | $0.41 | $13.68 | 2026-03-15 18:29:39 |
| TXN-01001999 | Square | $24.87 | $0.72 | $24.15 | 2026-03-15 18:20:21 |
| TXN-01000390 | DoorDash | $29.35 | $8.80 | $20.55 | 2026-03-15 18:18:27 |
| TXN-01002461 | Clover | $33.47 | $0.80 | $32.67 | 2026-03-15 18:15:23 |
| TXN-01000113 | DoorDash | $40.57 | $12.17 | $28.40 | 2026-03-15 18:14:51 |
| TXN-01002100 | Square | $23.54 | $0.68 | $22.86 | 2026-03-15 18:13:30 |
| TXN-01000612 | DoorDash | $23.69 | $7.11 | $16.58 | 2026-03-15 18:05:17 |
| TXN-01001589 | Toast | $22.60 | $0.59 | $22.01 | 2026-03-15 18:05:01 |
| TXN-01001226 | UberEats | $41.16 | $12.35 | $28.81 | 2026-03-15 18:02:12 |
| TXN-01001439 | GrubHub | $31.28 | $9.38 | $21.90 | 2026-03-15 17:35:10 |
| TXN-01000252 | DoorDash | $36.04 | $10.81 | $25.23 | 2026-03-15 17:22:14 |
| TXN-01000620 | DoorDash | $39.36 | $11.81 | $27.55 | 2026-03-15 17:10:43 |
| TXN-01000809 | UberEats | $18.42 | $5.53 | $12.89 | 2026-03-15 17:01:33 |
| TXN-01001212 | UberEats | $26.95 | $8.08 | $18.87 | 2026-03-15 16:51:58 |
| TXN-01000240 | DoorDash | $27.17 | $8.15 | $19.02 | 2026-03-15 16:36:43 |
| TXN-01001010 | UberEats | $30.52 | $9.16 | $21.36 | 2026-03-15 15:50:51 |
| TXN-01002223 | Square | $14.71 | $0.43 | $14.28 | 2026-03-15 15:43:48 |
| TXN-01002183 | Square | $36.36 | $1.05 | $35.31 | 2026-03-15 15:27:46 |
| TXN-01002359 | Clover | $29.76 | $0.71 | $29.05 | 2026-03-15 15:23:19 |
| TXN-01000852 | UberEats | $30.82 | $9.25 | $21.57 | 2026-03-15 15:05:25 |
| TXN-01000759 | UberEats | $35.11 | $10.53 | $24.58 | 2026-03-15 14:37:31 |