Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001576 | Toast | $27.65 | $0.72 | $26.93 | 2026-03-16 11:54:29 |
| TXN-01000091 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-16 11:44:06 |
| TXN-01002433 | Clover | $32.48 | $0.78 | $31.70 | 2026-03-16 11:40:38 |
| TXN-01000071 | DoorDash | $21.58 | $6.47 | $15.11 | 2026-03-16 11:22:56 |
| TXN-01002318 | Clover | $19.94 | $0.48 | $19.46 | 2026-03-16 11:07:43 |
| TXN-01002485 | Clover | $24.18 | $0.58 | $23.60 | 2026-03-16 11:04:23 |
| TXN-01000019 | DoorDash | $24.21 | $7.26 | $16.95 | 2026-03-16 10:58:36 |
| TXN-01001983 | Square | $36.78 | $1.07 | $35.71 | 2026-03-16 10:29:35 |
| TXN-01000403 | DoorDash | $30.06 | $9.02 | $21.04 | 2026-03-16 09:41:12 |
| TXN-01000098 | DoorDash | $31.02 | $9.31 | $21.71 | 2026-03-16 09:38:27 |
| TXN-01000799 | UberEats | $36.93 | $11.08 | $25.85 | 2026-03-16 09:30:33 |
| TXN-01002031 | Square | $16.59 | $0.48 | $16.11 | 2026-03-15 21:53:03 |
| TXN-01002251 | Square | $21.99 | $0.64 | $21.35 | 2026-03-15 21:49:59 |
| TXN-01001556 | Toast | $24.81 | $0.65 | $24.16 | 2026-03-15 21:39:44 |
| TXN-01001042 | UberEats | $30.88 | $9.26 | $21.62 | 2026-03-15 20:26:24 |
| TXN-01001370 | GrubHub | $31.52 | $9.46 | $22.06 | 2026-03-15 20:17:39 |
| TXN-01001550 | Toast | $17.96 | $0.47 | $17.49 | 2026-03-15 20:02:08 |
| TXN-01002349 | Clover | $35.94 | $0.86 | $35.08 | 2026-03-15 19:54:49 |
| TXN-01002178 | Square | $36.02 | $1.04 | $34.98 | 2026-03-15 19:44:46 |
| TXN-01000847 | UberEats | $28.05 | $8.41 | $19.64 | 2026-03-15 19:36:03 |
| TXN-01001150 | UberEats | $33.50 | $10.05 | $23.45 | 2026-03-15 19:26:22 |
| TXN-01000307 | DoorDash | $32.98 | $9.89 | $23.09 | 2026-03-15 19:22:54 |
| TXN-01001147 | UberEats | $28.53 | $8.56 | $19.97 | 2026-03-15 18:49:29 |
| TXN-01000692 | DoorDash | $24.38 | $7.31 | $17.07 | 2026-03-15 18:43:25 |
| TXN-01002248 | Square | $32.39 | $0.94 | $31.45 | 2026-03-15 18:42:30 |