Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001216 | UberEats | $31.98 | $9.59 | $22.39 | 2026-03-16 18:31:12 |
| TXN-01000395 | DoorDash | $41.31 | $12.39 | $28.92 | 2026-03-16 18:22:50 |
| TXN-01001834 | Toast | $26.21 | $0.68 | $25.53 | 2026-03-16 17:42:37 |
| TXN-01002014 | Square | $16.66 | $0.48 | $16.18 | 2026-03-16 17:31:10 |
| TXN-01002438 | Clover | $27.04 | $0.65 | $26.39 | 2026-03-16 17:07:01 |
| TXN-01001718 | Toast | $25.77 | $0.67 | $25.10 | 2026-03-16 16:51:55 |
| TXN-01001307 | GrubHub | $29.55 | $8.87 | $20.68 | 2026-03-16 16:39:46 |
| TXN-01001074 | UberEats | $17.04 | $5.11 | $11.93 | 2026-03-16 16:34:30 |
| TXN-01000264 | DoorDash | $26.24 | $7.87 | $18.37 | 2026-03-16 16:29:23 |
| TXN-01001825 | Toast | $32.28 | $0.84 | $31.44 | 2026-03-16 16:27:57 |
| TXN-01001200 | UberEats | $29.99 | $9.00 | $20.99 | 2026-03-16 16:08:44 |
| TXN-01001230 | UberEats | $29.49 | $8.85 | $20.64 | 2026-03-16 15:19:12 |
| TXN-01001658 | Toast | $16.86 | $0.44 | $16.42 | 2026-03-16 15:04:38 |
| TXN-01001162 | UberEats | $39.64 | $11.89 | $27.75 | 2026-03-16 14:48:36 |
| TXN-01000217 | DoorDash | $29.18 | $8.75 | $20.43 | 2026-03-16 14:30:30 |
| TXN-01000453 | DoorDash | $28.09 | $8.43 | $19.66 | 2026-03-16 14:09:06 |
| TXN-01001088 | UberEats | $18.10 | $5.43 | $12.67 | 2026-03-16 13:58:14 |
| TXN-01000571 | DoorDash | $25.33 | $7.60 | $17.73 | 2026-03-16 13:56:31 |
| TXN-01000232 | DoorDash | $28.17 | $8.45 | $19.72 | 2026-03-16 13:44:25 |
| TXN-01000865 | UberEats | $38.66 | $11.60 | $27.06 | 2026-03-16 13:31:36 |
| TXN-01000700 | DoorDash | $21.54 | $6.46 | $15.08 | 2026-03-16 13:18:21 |
| TXN-01000300 | DoorDash | $24.13 | $7.24 | $16.89 | 2026-03-16 13:09:43 |
| TXN-01001082 | UberEats | $22.06 | $6.62 | $15.44 | 2026-03-16 13:02:42 |
| TXN-01001933 | Toast | $26.96 | $0.70 | $26.26 | 2026-03-16 12:49:19 |
| TXN-01000067 | DoorDash | $24.23 | $7.27 | $16.96 | 2026-03-16 12:45:20 |