Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001416 | GrubHub | $33.04 | $9.91 | $23.13 | 2026-03-17 08:48:19 |
| TXN-01000176 | DoorDash | $25.37 | $7.61 | $17.76 | 2026-03-17 08:34:08 |
| TXN-01002491 | Clover | $16.24 | $0.39 | $15.85 | 2026-03-17 07:22:48 |
| TXN-01001274 | GrubHub | $41.63 | $12.49 | $29.14 | 2026-03-17 07:14:13 |
| TXN-01002017 | Square | $15.56 | $0.45 | $15.11 | 2026-03-16 21:54:14 |
| TXN-01000688 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-16 21:32:57 |
| TXN-01000180 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-16 21:30:07 |
| TXN-01001145 | UberEats | $29.29 | $8.79 | $20.50 | 2026-03-16 20:52:50 |
| TXN-01001189 | UberEats | $32.67 | $9.80 | $22.87 | 2026-03-16 20:49:55 |
| TXN-01002397 | Clover | $27.21 | $0.65 | $26.56 | 2026-03-16 20:48:54 |
| TXN-01002386 | Clover | $20.85 | $0.50 | $20.35 | 2026-03-16 20:06:27 |
| TXN-01000952 | UberEats | $40.65 | $12.19 | $28.46 | 2026-03-16 20:05:23 |
| TXN-01001773 | Toast | $24.55 | $0.64 | $23.91 | 2026-03-16 20:03:31 |
| TXN-01000869 | UberEats | $28.31 | $8.49 | $19.82 | 2026-03-16 20:01:21 |
| TXN-01000533 | DoorDash | $16.66 | $5.00 | $11.66 | 2026-03-16 19:47:13 |
| TXN-01000008 | DoorDash | $24.94 | $7.48 | $17.46 | 2026-03-16 19:46:29 |
| TXN-01000408 | DoorDash | $36.59 | $10.98 | $25.61 | 2026-03-16 19:46:27 |
| TXN-01000631 | DoorDash | $24.48 | $7.34 | $17.14 | 2026-03-16 19:25:23 |
| TXN-01000221 | DoorDash | $36.34 | $10.90 | $25.44 | 2026-03-16 19:18:46 |
| TXN-01001971 | Square | $37.10 | $1.08 | $36.02 | 2026-03-16 19:15:53 |
| TXN-01002302 | Square | $16.11 | $0.47 | $15.64 | 2026-03-16 19:02:05 |
| TXN-01001965 | Square | $24.63 | $0.71 | $23.92 | 2026-03-16 18:55:10 |
| TXN-01000659 | DoorDash | $21.62 | $6.49 | $15.13 | 2026-03-16 18:51:50 |
| TXN-01000445 | DoorDash | $35.92 | $10.78 | $25.14 | 2026-03-16 18:49:36 |
| TXN-01000174 | DoorDash | $35.08 | $10.52 | $24.56 | 2026-03-16 18:48:33 |