Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001144 | UberEats | $17.96 | $5.39 | $12.57 | 2026-03-17 13:07:51 |
| TXN-01001844 | Toast | $33.24 | $0.86 | $32.38 | 2026-03-17 13:03:47 |
| TXN-01002108 | Square | $30.57 | $0.89 | $29.68 | 2026-03-17 13:01:36 |
| TXN-01002274 | Square | $26.67 | $0.77 | $25.90 | 2026-03-17 12:59:12 |
| TXN-01002170 | Square | $35.52 | $1.03 | $34.49 | 2026-03-17 12:27:48 |
| TXN-01002116 | Square | $37.11 | $1.08 | $36.03 | 2026-03-17 12:18:42 |
| TXN-01000362 | DoorDash | $16.57 | $4.97 | $11.60 | 2026-03-17 12:13:21 |
| TXN-01002488 | Clover | $32.16 | $0.77 | $31.39 | 2026-03-17 12:12:40 |
| TXN-01001833 | Toast | $18.89 | $0.49 | $18.40 | 2026-03-17 12:10:47 |
| TXN-01000060 | DoorDash | $20.08 | $6.02 | $14.06 | 2026-03-17 12:03:37 |
| TXN-01000839 | UberEats | $33.08 | $9.92 | $23.16 | 2026-03-17 12:03:25 |
| TXN-01000947 | UberEats | $41.51 | $12.45 | $29.06 | 2026-03-17 12:03:06 |
| TXN-01001505 | GrubHub | $21.74 | $6.52 | $15.22 | 2026-03-17 12:02:01 |
| TXN-01001615 | Toast | $29.47 | $0.77 | $28.70 | 2026-03-17 12:01:55 |
| TXN-01000519 | DoorDash | $19.14 | $5.74 | $13.40 | 2026-03-17 11:43:32 |
| TXN-01001590 | Toast | $25.51 | $0.66 | $24.85 | 2026-03-17 11:29:54 |
| TXN-01000924 | UberEats | $38.64 | $11.59 | $27.05 | 2026-03-17 11:24:32 |
| TXN-01000670 | DoorDash | $20.39 | $6.12 | $14.27 | 2026-03-17 11:20:53 |
| TXN-01001995 | Square | $27.51 | $0.80 | $26.71 | 2026-03-17 10:44:07 |
| TXN-01002258 | Square | $31.69 | $0.92 | $30.77 | 2026-03-17 10:34:12 |
| TXN-01001279 | GrubHub | $22.69 | $6.81 | $15.88 | 2026-03-17 10:25:36 |
| TXN-01002255 | Square | $20.22 | $0.59 | $19.63 | 2026-03-17 10:05:21 |
| TXN-01001994 | Square | $34.18 | $0.99 | $33.19 | 2026-03-17 09:47:34 |
| TXN-01000190 | DoorDash | $31.36 | $9.41 | $21.95 | 2026-03-17 09:18:45 |
| TXN-01000588 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-03-17 08:52:44 |