Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001859 | Toast | $26.55 | $0.69 | $25.86 | 2026-03-17 17:35:04 |
| TXN-01001273 | GrubHub | $16.99 | $5.10 | $11.89 | 2026-03-17 17:33:08 |
| TXN-01000732 | UberEats | $26.33 | $7.90 | $18.43 | 2026-03-17 17:32:49 |
| TXN-01001365 | GrubHub | $40.80 | $12.24 | $28.56 | 2026-03-17 17:07:57 |
| TXN-01000186 | DoorDash | $41.54 | $12.46 | $29.08 | 2026-03-17 17:03:39 |
| TXN-01001493 | GrubHub | $26.35 | $7.91 | $18.44 | 2026-03-17 15:48:59 |
| TXN-01001392 | GrubHub | $17.84 | $5.35 | $12.49 | 2026-03-17 15:20:49 |
| TXN-01001482 | GrubHub | $32.14 | $9.64 | $22.50 | 2026-03-17 15:08:32 |
| TXN-01000913 | UberEats | $25.91 | $7.77 | $18.14 | 2026-03-17 14:55:54 |
| TXN-01000536 | DoorDash | $28.23 | $8.47 | $19.76 | 2026-03-17 14:49:08 |
| TXN-01001699 | Toast | $16.78 | $0.44 | $16.34 | 2026-03-17 14:47:19 |
| TXN-01000212 | DoorDash | $19.47 | $5.84 | $13.63 | 2026-03-17 14:44:31 |
| TXN-01000196 | DoorDash | $30.73 | $9.22 | $21.51 | 2026-03-17 14:29:44 |
| TXN-01002192 | Square | $23.13 | $0.67 | $22.46 | 2026-03-17 14:24:35 |
| TXN-01002086 | Square | $32.04 | $0.93 | $31.11 | 2026-03-17 14:22:14 |
| TXN-01001595 | Toast | $26.74 | $0.70 | $26.04 | 2026-03-17 14:17:44 |
| TXN-01002277 | Square | $36.43 | $1.06 | $35.37 | 2026-03-17 14:10:36 |
| TXN-01001197 | UberEats | $22.46 | $6.74 | $15.72 | 2026-03-17 14:08:08 |
| TXN-01000910 | UberEats | $22.80 | $6.84 | $15.96 | 2026-03-17 14:07:30 |
| TXN-01000084 | DoorDash | $19.38 | $5.81 | $13.57 | 2026-03-17 13:59:50 |
| TXN-01000870 | UberEats | $37.11 | $11.13 | $25.98 | 2026-03-17 13:53:31 |
| TXN-01001450 | GrubHub | $27.74 | $8.32 | $19.42 | 2026-03-17 13:36:28 |
| TXN-01000757 | UberEats | $35.98 | $10.79 | $25.19 | 2026-03-17 13:35:29 |
| TXN-01000570 | DoorDash | $24.37 | $7.31 | $17.06 | 2026-03-17 13:34:41 |
| TXN-01002350 | Clover | $34.59 | $0.83 | $33.76 | 2026-03-17 13:18:16 |