Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002097 | Square | $32.48 | $0.94 | $31.54 | 2026-03-17 19:50:25 |
| TXN-01000488 | DoorDash | $23.77 | $7.13 | $16.64 | 2026-03-17 19:45:13 |
| TXN-01002243 | Square | $33.12 | $0.96 | $32.16 | 2026-03-17 19:35:55 |
| TXN-01002038 | Square | $27.42 | $0.80 | $26.62 | 2026-03-17 19:25:06 |
| TXN-01001653 | Toast | $33.75 | $0.88 | $32.87 | 2026-03-17 19:19:31 |
| TXN-01002309 | Square | $18.51 | $0.54 | $17.97 | 2026-03-17 19:13:08 |
| TXN-01000559 | DoorDash | $37.93 | $11.38 | $26.55 | 2026-03-17 19:09:51 |
| TXN-01001291 | GrubHub | $21.81 | $6.54 | $15.27 | 2026-03-17 19:09:08 |
| TXN-01001530 | Toast | $29.86 | $0.78 | $29.08 | 2026-03-17 18:57:06 |
| TXN-01000133 | DoorDash | $40.33 | $12.10 | $28.23 | 2026-03-17 18:54:57 |
| TXN-01000892 | UberEats | $21.71 | $6.51 | $15.20 | 2026-03-17 18:52:39 |
| TXN-01000316 | DoorDash | $20.15 | $6.04 | $14.11 | 2026-03-17 18:49:36 |
| TXN-01001132 | UberEats | $32.96 | $9.89 | $23.07 | 2026-03-17 18:38:03 |
| TXN-01001140 | UberEats | $18.42 | $5.53 | $12.89 | 2026-03-17 18:35:58 |
| TXN-01000423 | DoorDash | $41.71 | $12.51 | $29.20 | 2026-03-17 18:31:12 |
| TXN-01000206 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-03-17 18:25:52 |
| TXN-01001807 | Toast | $32.77 | $0.85 | $31.92 | 2026-03-17 18:24:08 |
| TXN-01000333 | DoorDash | $26.27 | $7.88 | $18.39 | 2026-03-17 18:14:21 |
| TXN-01001006 | UberEats | $20.24 | $6.07 | $14.17 | 2026-03-17 18:09:53 |
| TXN-01000269 | DoorDash | $39.47 | $11.84 | $27.63 | 2026-03-17 18:07:08 |
| TXN-01001619 | Toast | $24.69 | $0.64 | $24.05 | 2026-03-17 17:57:50 |
| TXN-01001062 | UberEats | $22.13 | $6.64 | $15.49 | 2026-03-17 17:57:12 |
| TXN-01002323 | Clover | $31.48 | $0.76 | $30.72 | 2026-03-17 17:51:31 |
| TXN-01001871 | Toast | $31.42 | $0.82 | $30.60 | 2026-03-17 17:39:23 |
| TXN-01000517 | DoorDash | $40.62 | $12.19 | $28.43 | 2026-03-17 17:36:00 |