Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001715 | Toast | $28.51 | $0.74 | $27.77 | 2026-03-18 11:39:39 |
| TXN-01000029 | DoorDash | $35.85 | $10.76 | $25.09 | 2026-03-18 11:27:10 |
| TXN-01001678 | Toast | $32.33 | $0.84 | $31.49 | 2026-03-18 11:19:01 |
| TXN-01002507 | Clover | $16.26 | $0.39 | $15.87 | 2026-03-18 11:18:10 |
| TXN-01002294 | Square | $17.01 | $0.49 | $16.52 | 2026-03-18 10:58:55 |
| TXN-01000354 | DoorDash | $24.70 | $7.41 | $17.29 | 2026-03-18 10:43:24 |
| TXN-01000356 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-18 10:42:09 |
| TXN-01000045 | DoorDash | $16.91 | $5.07 | $11.84 | 2026-03-18 10:15:17 |
| TXN-01001734 | Toast | $14.47 | $0.38 | $14.09 | 2026-03-18 09:42:55 |
| TXN-01002167 | Square | $25.57 | $0.74 | $24.83 | 2026-03-18 08:58:37 |
| TXN-01001837 | Toast | $16.26 | $0.42 | $15.84 | 2026-03-18 08:43:43 |
| TXN-01000763 | UberEats | $38.64 | $11.59 | $27.05 | 2026-03-18 07:42:24 |
| TXN-01001461 | GrubHub | $26.82 | $8.05 | $18.77 | 2026-03-17 23:42:08 |
| TXN-01001954 | Toast | $16.83 | $0.44 | $16.39 | 2026-03-17 23:19:18 |
| TXN-01002271 | Square | $31.46 | $0.91 | $30.55 | 2026-03-17 22:42:58 |
| TXN-01001818 | Toast | $28.87 | $0.75 | $28.12 | 2026-03-17 22:42:23 |
| TXN-01001810 | Toast | $17.50 | $0.45 | $17.05 | 2026-03-17 22:15:39 |
| TXN-01001655 | Toast | $17.70 | $0.46 | $17.24 | 2026-03-17 21:53:40 |
| TXN-01000357 | DoorDash | $39.66 | $11.90 | $27.76 | 2026-03-17 21:44:42 |
| TXN-01001100 | UberEats | $33.11 | $9.93 | $23.18 | 2026-03-17 21:13:28 |
| TXN-01000864 | UberEats | $18.70 | $5.61 | $13.09 | 2026-03-17 20:56:22 |
| TXN-01000383 | DoorDash | $19.64 | $5.89 | $13.75 | 2026-03-17 20:30:44 |
| TXN-01001325 | GrubHub | $20.03 | $6.01 | $14.02 | 2026-03-17 20:21:28 |
| TXN-01001034 | UberEats | $28.61 | $8.58 | $20.03 | 2026-03-17 20:12:20 |
| TXN-01000681 | DoorDash | $35.41 | $10.62 | $24.79 | 2026-03-17 20:02:28 |