Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002236 | Square | $21.73 | $0.63 | $21.10 | 2026-03-28 13:02:51 |
| TXN-01001875 | Toast | $29.57 | $0.77 | $28.80 | 2026-03-28 12:53:40 |
| TXN-01002420 | Clover | $23.17 | $0.56 | $22.61 | 2026-03-28 12:40:40 |
| TXN-01001926 | Toast | $23.69 | $0.62 | $23.07 | 2026-03-28 12:34:39 |
| TXN-01001637 | Toast | $15.32 | $0.40 | $14.92 | 2026-03-28 12:33:14 |
| TXN-01000609 | DoorDash | $24.49 | $7.35 | $17.14 | 2026-03-28 12:28:31 |
| TXN-01000126 | DoorDash | $29.50 | $8.85 | $20.65 | 2026-03-28 12:28:04 |
| TXN-01002216 | Square | $26.60 | $0.77 | $25.83 | 2026-03-28 12:27:10 |
| TXN-01000792 | UberEats | $31.96 | $9.59 | $22.37 | 2026-03-28 12:26:56 |
| TXN-01001756 | Toast | $35.87 | $0.93 | $34.94 | 2026-03-28 12:26:17 |
| TXN-01001188 | UberEats | $24.16 | $7.25 | $16.91 | 2026-03-28 12:17:38 |
| TXN-01000886 | UberEats | $38.13 | $11.44 | $26.69 | 2026-03-28 12:13:17 |
| TXN-01000511 | DoorDash | $34.89 | $10.47 | $24.42 | 2026-03-28 12:11:00 |
| TXN-01000420 | DoorDash | $26.33 | $7.90 | $18.43 | 2026-03-28 12:07:01 |
| TXN-01001666 | Toast | $18.65 | $0.48 | $18.17 | 2026-03-28 12:06:38 |
| TXN-01002073 | Square | $24.31 | $0.70 | $23.61 | 2026-03-28 12:02:48 |
| TXN-01000836 | UberEats | $27.19 | $8.16 | $19.03 | 2026-03-28 11:56:27 |
| TXN-01002298 | Square | $33.65 | $0.98 | $32.67 | 2026-03-28 11:48:13 |
| TXN-01001757 | Toast | $33.77 | $0.88 | $32.89 | 2026-03-28 11:43:38 |
| TXN-01002204 | Square | $30.74 | $0.89 | $29.85 | 2026-03-28 11:38:29 |
| TXN-01001967 | Square | $21.41 | $0.62 | $20.79 | 2026-03-28 11:35:05 |
| TXN-01001792 | Toast | $24.64 | $0.64 | $24.00 | 2026-03-28 11:25:12 |
| TXN-01001848 | Toast | $29.53 | $0.77 | $28.76 | 2026-03-28 11:19:31 |
| TXN-01000350 | DoorDash | $18.27 | $5.48 | $12.79 | 2026-03-28 11:15:45 |
| TXN-01001907 | Toast | $16.53 | $0.43 | $16.10 | 2026-03-28 11:13:58 |