Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001856 | Toast | $26.65 | $0.69 | $25.96 | 2026-03-28 16:18:29 |
| TXN-01001382 | GrubHub | $30.78 | $9.23 | $21.55 | 2026-03-28 16:05:30 |
| TXN-01001257 | UberEats | $39.77 | $11.93 | $27.84 | 2026-03-28 15:56:53 |
| TXN-01001602 | Toast | $26.95 | $0.70 | $26.25 | 2026-03-28 15:48:37 |
| TXN-01000900 | UberEats | $34.64 | $10.39 | $24.25 | 2026-03-28 15:18:16 |
| TXN-01000032 | DoorDash | $23.77 | $7.13 | $16.64 | 2026-03-28 15:12:09 |
| TXN-01001935 | Toast | $22.95 | $0.60 | $22.35 | 2026-03-28 15:07:03 |
| TXN-01001593 | Toast | $34.92 | $0.91 | $34.01 | 2026-03-28 14:40:00 |
| TXN-01000414 | DoorDash | $18.03 | $5.41 | $12.62 | 2026-03-28 14:32:51 |
| TXN-01001927 | Toast | $32.92 | $0.86 | $32.06 | 2026-03-28 14:22:56 |
| TXN-01001511 | Toast | $36.47 | $0.95 | $35.52 | 2026-03-28 14:17:49 |
| TXN-01000079 | DoorDash | $17.41 | $5.22 | $12.19 | 2026-03-28 14:17:02 |
| TXN-01000021 | DoorDash | $38.84 | $11.65 | $27.19 | 2026-03-28 14:16:08 |
| TXN-01001928 | Toast | $33.48 | $0.87 | $32.61 | 2026-03-28 14:12:56 |
| TXN-01000786 | UberEats | $21.18 | $6.35 | $14.83 | 2026-03-28 14:08:05 |
| TXN-01002289 | Square | $20.61 | $0.60 | $20.01 | 2026-03-28 14:00:07 |
| TXN-01002252 | Square | $28.42 | $0.82 | $27.60 | 2026-03-28 13:58:45 |
| TXN-01001534 | Toast | $33.03 | $0.86 | $32.17 | 2026-03-28 13:34:53 |
| TXN-01000341 | DoorDash | $24.41 | $7.32 | $17.09 | 2026-03-28 13:28:04 |
| TXN-01000417 | DoorDash | $22.17 | $6.65 | $15.52 | 2026-03-28 13:24:36 |
| TXN-01001287 | GrubHub | $32.39 | $9.72 | $22.67 | 2026-03-28 13:19:33 |
| TXN-01000342 | DoorDash | $28.15 | $8.44 | $19.71 | 2026-03-28 13:17:37 |
| TXN-01001372 | GrubHub | $19.91 | $5.97 | $13.94 | 2026-03-28 13:09:54 |
| TXN-01000897 | UberEats | $40.57 | $12.17 | $28.40 | 2026-03-28 13:09:33 |
| TXN-01001732 | Toast | $19.94 | $0.52 | $19.42 | 2026-03-28 13:05:58 |