Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001746 | Toast | $33.10 | $0.86 | $32.24 | 2026-03-28 19:32:51 |
| TXN-01000336 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-03-28 19:15:06 |
| TXN-01001056 | UberEats | $26.71 | $8.01 | $18.70 | 2026-03-28 19:09:10 |
| TXN-01000540 | DoorDash | $29.96 | $8.99 | $20.97 | 2026-03-28 19:07:11 |
| TXN-01000117 | DoorDash | $22.37 | $6.71 | $15.66 | 2026-03-28 18:57:48 |
| TXN-01002164 | Square | $21.78 | $0.63 | $21.15 | 2026-03-28 18:43:59 |
| TXN-01000555 | DoorDash | $39.53 | $11.86 | $27.67 | 2026-03-28 18:35:31 |
| TXN-01002004 | Square | $32.90 | $0.95 | $31.95 | 2026-03-28 18:34:01 |
| TXN-01000361 | DoorDash | $29.63 | $8.89 | $20.74 | 2026-03-28 18:32:23 |
| TXN-01000643 | DoorDash | $30.57 | $9.17 | $21.40 | 2026-03-28 18:25:48 |
| TXN-01000698 | DoorDash | $41.08 | $12.32 | $28.76 | 2026-03-28 18:22:54 |
| TXN-01002293 | Square | $23.22 | $0.67 | $22.55 | 2026-03-28 18:19:36 |
| TXN-01000460 | DoorDash | $38.78 | $11.63 | $27.15 | 2026-03-28 18:18:34 |
| TXN-01001656 | Toast | $25.34 | $0.66 | $24.68 | 2026-03-28 18:18:26 |
| TXN-01000923 | UberEats | $33.49 | $10.05 | $23.44 | 2026-03-28 18:14:44 |
| TXN-01000831 | UberEats | $38.31 | $11.49 | $26.82 | 2026-03-28 18:14:10 |
| TXN-01001182 | UberEats | $30.93 | $9.28 | $21.65 | 2026-03-28 18:11:49 |
| TXN-01000594 | DoorDash | $41.59 | $12.48 | $29.11 | 2026-03-28 18:05:25 |
| TXN-01001022 | UberEats | $35.98 | $10.79 | $25.19 | 2026-03-28 17:42:19 |
| TXN-01000911 | UberEats | $17.48 | $5.24 | $12.24 | 2026-03-28 17:39:04 |
| TXN-01001295 | GrubHub | $28.64 | $8.59 | $20.05 | 2026-03-28 17:35:39 |
| TXN-01000213 | DoorDash | $19.22 | $5.77 | $13.45 | 2026-03-28 17:15:45 |
| TXN-01000112 | DoorDash | $29.35 | $8.80 | $20.55 | 2026-03-28 17:05:52 |
| TXN-01001600 | Toast | $22.79 | $0.59 | $22.20 | 2026-03-28 17:04:35 |
| TXN-01002160 | Square | $33.56 | $0.97 | $32.59 | 2026-03-28 17:02:04 |