Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000871 | UberEats | $38.16 | $11.45 | $26.71 | 2026-03-29 10:55:14 |
| TXN-01001252 | UberEats | $18.57 | $5.57 | $13.00 | 2026-03-29 10:53:08 |
| TXN-01000318 | DoorDash | $31.98 | $9.59 | $22.39 | 2026-03-29 10:28:42 |
| TXN-01000188 | DoorDash | $21.52 | $6.46 | $15.06 | 2026-03-29 10:15:11 |
| TXN-01002515 | Clover | $35.01 | $0.84 | $34.17 | 2026-03-29 09:41:03 |
| TXN-01000139 | DoorDash | $31.31 | $9.39 | $21.92 | 2026-03-29 08:41:27 |
| TXN-01002304 | Square | $24.15 | $0.70 | $23.45 | 2026-03-29 07:19:02 |
| TXN-01001503 | GrubHub | $30.17 | $9.05 | $21.12 | 2026-03-29 07:04:00 |
| TXN-01002429 | Clover | $24.92 | $0.60 | $24.32 | 2026-03-28 22:06:46 |
| TXN-01002197 | Square | $25.75 | $0.75 | $25.00 | 2026-03-28 22:04:26 |
| TXN-01001991 | Square | $28.90 | $0.84 | $28.06 | 2026-03-28 22:00:03 |
| TXN-01000581 | DoorDash | $38.96 | $11.69 | $27.27 | 2026-03-28 21:33:02 |
| TXN-01000447 | DoorDash | $30.12 | $9.04 | $21.08 | 2026-03-28 21:30:15 |
| TXN-01000440 | DoorDash | $22.54 | $6.76 | $15.78 | 2026-03-28 21:17:08 |
| TXN-01002432 | Clover | $32.32 | $0.78 | $31.54 | 2026-03-28 21:08:15 |
| TXN-01000784 | UberEats | $25.67 | $7.70 | $17.97 | 2026-03-28 21:05:37 |
| TXN-01001311 | GrubHub | $17.46 | $5.24 | $12.22 | 2026-03-28 21:04:24 |
| TXN-01002053 | Square | $37.44 | $1.09 | $36.35 | 2026-03-28 20:50:04 |
| TXN-01000794 | UberEats | $26.87 | $8.06 | $18.81 | 2026-03-28 20:33:15 |
| TXN-01000157 | DoorDash | $40.79 | $12.24 | $28.55 | 2026-03-28 20:29:45 |
| TXN-01001664 | Toast | $22.67 | $0.59 | $22.08 | 2026-03-28 20:22:03 |
| TXN-01002113 | Square | $37.09 | $1.08 | $36.01 | 2026-03-28 20:05:10 |
| TXN-01001286 | GrubHub | $21.93 | $6.58 | $15.35 | 2026-03-28 19:59:00 |
| TXN-01000359 | DoorDash | $30.46 | $9.14 | $21.32 | 2026-03-28 19:52:08 |
| TXN-01000476 | DoorDash | $22.92 | $6.88 | $16.04 | 2026-03-28 19:49:37 |