Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001463 | GrubHub | $38.84 | $11.65 | $27.19 | 2026-03-29 14:08:05 |
| TXN-01001452 | GrubHub | $36.51 | $10.95 | $25.56 | 2026-03-29 13:59:27 |
| TXN-01000276 | DoorDash | $25.42 | $7.63 | $17.79 | 2026-03-29 13:57:41 |
| TXN-01000611 | DoorDash | $33.57 | $10.07 | $23.50 | 2026-03-29 13:49:39 |
| TXN-01001739 | Toast | $33.47 | $0.87 | $32.60 | 2026-03-29 13:39:19 |
| TXN-01001890 | Toast | $28.10 | $0.73 | $27.37 | 2026-03-29 13:38:54 |
| TXN-01000979 | UberEats | $28.26 | $8.48 | $19.78 | 2026-03-29 13:28:07 |
| TXN-01001393 | GrubHub | $16.26 | $4.88 | $11.38 | 2026-03-29 13:25:46 |
| TXN-01000904 | UberEats | $39.40 | $11.82 | $27.58 | 2026-03-29 13:19:54 |
| TXN-01002503 | Clover | $31.11 | $0.75 | $30.36 | 2026-03-29 13:13:39 |
| TXN-01000242 | DoorDash | $25.93 | $7.78 | $18.15 | 2026-03-29 12:58:37 |
| TXN-01001263 | GrubHub | $21.06 | $6.32 | $14.74 | 2026-03-29 12:40:11 |
| TXN-01000479 | DoorDash | $19.90 | $5.97 | $13.93 | 2026-03-29 12:36:44 |
| TXN-01001779 | Toast | $36.02 | $0.94 | $35.08 | 2026-03-29 12:35:24 |
| TXN-01001738 | Toast | $16.40 | $0.43 | $15.97 | 2026-03-29 12:31:32 |
| TXN-01000265 | DoorDash | $33.39 | $10.02 | $23.37 | 2026-03-29 12:24:52 |
| TXN-01000980 | UberEats | $18.60 | $5.58 | $13.02 | 2026-03-29 12:21:22 |
| TXN-01001775 | Toast | $24.17 | $0.63 | $23.54 | 2026-03-29 12:17:56 |
| TXN-01001324 | GrubHub | $38.53 | $11.56 | $26.97 | 2026-03-29 12:15:36 |
| TXN-01000999 | UberEats | $24.97 | $7.49 | $17.48 | 2026-03-29 11:45:41 |
| TXN-01002002 | Square | $35.63 | $1.03 | $34.60 | 2026-03-29 11:35:57 |
| TXN-01001868 | Toast | $20.22 | $0.53 | $19.69 | 2026-03-29 11:34:01 |
| TXN-01001125 | UberEats | $38.07 | $11.42 | $26.65 | 2026-03-29 11:14:28 |
| TXN-01002249 | Square | $36.84 | $1.07 | $35.77 | 2026-03-29 11:08:59 |
| TXN-01002153 | Square | $18.61 | $0.54 | $18.07 | 2026-03-29 10:56:06 |