Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000702 | DoorDash | $24.93 | $7.48 | $17.45 | 2026-03-29 18:02:06 |
| TXN-01001236 | UberEats | $28.95 | $8.68 | $20.27 | 2026-03-29 17:59:48 |
| TXN-01000992 | UberEats | $18.76 | $5.63 | $13.13 | 2026-03-29 17:56:20 |
| TXN-01000486 | DoorDash | $38.40 | $11.52 | $26.88 | 2026-03-29 17:44:16 |
| TXN-01001963 | Toast | $33.20 | $0.86 | $32.34 | 2026-03-29 17:24:14 |
| TXN-01001797 | Toast | $20.26 | $0.53 | $19.73 | 2026-03-29 17:20:51 |
| TXN-01000310 | DoorDash | $32.08 | $9.62 | $22.46 | 2026-03-29 17:01:38 |
| TXN-01000903 | UberEats | $34.43 | $10.33 | $24.10 | 2026-03-29 16:50:30 |
| TXN-01000553 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-29 16:26:19 |
| TXN-01001309 | GrubHub | $31.08 | $9.32 | $21.76 | 2026-03-29 16:16:10 |
| TXN-01001747 | Toast | $21.20 | $0.55 | $20.65 | 2026-03-29 16:12:26 |
| TXN-01001891 | Toast | $34.22 | $0.89 | $33.33 | 2026-03-29 15:56:18 |
| TXN-01001660 | Toast | $20.19 | $0.52 | $19.67 | 2026-03-29 15:44:52 |
| TXN-01002054 | Square | $22.20 | $0.64 | $21.56 | 2026-03-29 15:44:29 |
| TXN-01001250 | UberEats | $20.98 | $6.29 | $14.69 | 2026-03-29 15:35:09 |
| TXN-01001703 | Toast | $18.30 | $0.48 | $17.82 | 2026-03-29 15:06:25 |
| TXN-01000586 | DoorDash | $39.56 | $11.87 | $27.69 | 2026-03-29 15:00:34 |
| TXN-01002497 | Clover | $17.87 | $0.43 | $17.44 | 2026-03-29 14:56:40 |
| TXN-01001863 | Toast | $16.73 | $0.43 | $16.30 | 2026-03-29 14:50:11 |
| TXN-01002313 | Square | $36.67 | $1.06 | $35.61 | 2026-03-29 14:44:09 |
| TXN-01001490 | GrubHub | $25.95 | $7.78 | $18.17 | 2026-03-29 14:40:10 |
| TXN-01002237 | Square | $31.66 | $0.92 | $30.74 | 2026-03-29 14:38:31 |
| TXN-01002263 | Square | $19.25 | $0.56 | $18.69 | 2026-03-29 14:38:18 |
| TXN-01000448 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-29 14:29:04 |
| TXN-01002123 | Square | $26.06 | $0.76 | $25.30 | 2026-03-29 14:12:00 |