Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002371 | Clover | $19.68 | $0.47 | $19.21 | 2026-03-29 19:27:38 |
| TXN-01002106 | Square | $26.00 | $0.75 | $25.25 | 2026-03-29 19:21:14 |
| TXN-01000074 | DoorDash | $29.69 | $8.91 | $20.78 | 2026-03-29 19:19:59 |
| TXN-01000552 | DoorDash | $31.47 | $9.44 | $22.03 | 2026-03-29 19:15:19 |
| TXN-01002308 | Square | $30.51 | $0.88 | $29.63 | 2026-03-29 19:15:02 |
| TXN-01001624 | Toast | $30.63 | $0.80 | $29.83 | 2026-03-29 19:10:15 |
| TXN-01000593 | DoorDash | $21.90 | $6.57 | $15.33 | 2026-03-29 19:05:41 |
| TXN-01000326 | DoorDash | $30.46 | $9.14 | $21.32 | 2026-03-29 19:04:25 |
| TXN-01000250 | DoorDash | $30.64 | $9.19 | $21.45 | 2026-03-29 19:03:58 |
| TXN-01001855 | Toast | $19.38 | $0.50 | $18.88 | 2026-03-29 18:59:31 |
| TXN-01000525 | DoorDash | $35.68 | $10.70 | $24.98 | 2026-03-29 18:55:50 |
| TXN-01001923 | Toast | $23.65 | $0.61 | $23.04 | 2026-03-29 18:55:19 |
| TXN-01001618 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-29 18:53:35 |
| TXN-01001861 | Toast | $16.27 | $0.42 | $15.85 | 2026-03-29 18:52:16 |
| TXN-01002107 | Square | $24.06 | $0.70 | $23.36 | 2026-03-29 18:48:49 |
| TXN-01001002 | UberEats | $31.08 | $9.32 | $21.76 | 2026-03-29 18:43:47 |
| TXN-01002015 | Square | $27.24 | $0.79 | $26.45 | 2026-03-29 18:43:43 |
| TXN-01002448 | Clover | $17.61 | $0.42 | $17.19 | 2026-03-29 18:39:52 |
| TXN-01002234 | Square | $24.85 | $0.72 | $24.13 | 2026-03-29 18:30:32 |
| TXN-01000041 | DoorDash | $26.35 | $7.91 | $18.44 | 2026-03-29 18:28:57 |
| TXN-01001502 | GrubHub | $29.46 | $8.84 | $20.62 | 2026-03-29 18:11:20 |
| TXN-01001704 | Toast | $24.51 | $0.64 | $23.87 | 2026-03-29 18:07:09 |
| TXN-01000740 | UberEats | $33.22 | $9.97 | $23.25 | 2026-03-29 18:07:00 |
| TXN-01000548 | DoorDash | $27.57 | $8.27 | $19.30 | 2026-03-29 18:03:15 |
| TXN-01000867 | UberEats | $31.99 | $9.60 | $22.39 | 2026-03-29 18:02:25 |