Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002246 | Square | $36.66 | $1.06 | $35.60 | 2026-03-30 10:27:45 |
| TXN-01000853 | UberEats | $39.30 | $11.79 | $27.51 | 2026-03-30 09:36:57 |
| TXN-01000741 | UberEats | $34.29 | $10.29 | $24.00 | 2026-03-30 08:31:22 |
| TXN-01001481 | GrubHub | $30.82 | $9.25 | $21.57 | 2026-03-29 23:51:47 |
| TXN-01001228 | UberEats | $28.25 | $8.47 | $19.78 | 2026-03-29 21:59:20 |
| TXN-01001249 | UberEats | $34.63 | $10.39 | $24.24 | 2026-03-29 21:52:24 |
| TXN-01000372 | DoorDash | $21.09 | $6.33 | $14.76 | 2026-03-29 21:28:29 |
| TXN-01001474 | GrubHub | $32.31 | $9.69 | $22.62 | 2026-03-29 21:04:43 |
| TXN-01001884 | Toast | $28.68 | $0.75 | $27.93 | 2026-03-29 20:55:31 |
| TXN-01001858 | Toast | $37.62 | $0.98 | $36.64 | 2026-03-29 20:53:15 |
| TXN-01000028 | DoorDash | $34.62 | $10.39 | $24.23 | 2026-03-29 20:48:17 |
| TXN-01002133 | Square | $26.91 | $0.78 | $26.13 | 2026-03-29 20:44:46 |
| TXN-01000103 | DoorDash | $27.18 | $8.15 | $19.03 | 2026-03-29 20:39:20 |
| TXN-01000209 | DoorDash | $41.49 | $12.45 | $29.04 | 2026-03-29 20:29:26 |
| TXN-01000064 | DoorDash | $31.39 | $9.42 | $21.97 | 2026-03-29 20:25:07 |
| TXN-01002228 | Square | $22.08 | $0.64 | $21.44 | 2026-03-29 20:20:52 |
| TXN-01001451 | GrubHub | $21.13 | $6.34 | $14.79 | 2026-03-29 20:19:36 |
| TXN-01000905 | UberEats | $20.47 | $6.14 | $14.33 | 2026-03-29 20:11:18 |
| TXN-01001414 | GrubHub | $40.06 | $12.02 | $28.04 | 2026-03-29 19:55:05 |
| TXN-01002264 | Square | $17.50 | $0.51 | $16.99 | 2026-03-29 19:52:44 |
| TXN-01001768 | Toast | $16.90 | $0.44 | $16.46 | 2026-03-29 19:49:59 |
| TXN-01001446 | GrubHub | $31.48 | $9.44 | $22.04 | 2026-03-29 19:49:52 |
| TXN-01001312 | GrubHub | $33.07 | $9.92 | $23.15 | 2026-03-29 19:42:23 |
| TXN-01000254 | DoorDash | $35.82 | $10.75 | $25.07 | 2026-03-29 19:40:06 |
| TXN-01000201 | DoorDash | $41.79 | $12.54 | $29.25 | 2026-03-29 19:36:02 |